Creating desire, the time famine and how Google aced branding
 
Visual communications and graphic design serve three purposes:

1. To effectively communicate information
2. To increase usability
3. To create desire for a product or service.

While communicating information and increasing usability are critical to successful design, creating desire has become a key component of a company’s ability to differentiate themselves from competitors.
 
To learn more on how to get the most value out of your design, visit: The Value of Design