Use our Web Scorecard to help gauge the value of your site

This test is an attempt to gauge the effectiveness of a web site for marketing purposes and is targeted towards companies that provide consulting services. An objective person who resembles a potential client should fill out the 1st test while someone from within your firm should fill out the 2nd test.

TEST #1
[to be filled out by a potential customer]

Branding + Content

How well does the site explain the firm’s services and how effective are
examples being used to illustrate these services?

• very well 10 pts
• pretty good 5 pts
• not well 0 pts

points ____

How well does the firm’s value proposition address specific client needs?

• very clear 10 pts
• pretty clear 5 pts
• not clear 0 pts

points ____

How easy is it to understand the value the firm has contributed to their
client’s success?

• very easy 10 pts
• pretty easy 5 pts
• hard 0 pts

points ____

Is it easy to find out who the firm’s clients are and what they have done for
these clients?

• very easy 10 pts
• pretty easy 5 pts
• hard 0 pts

points ____

How well does the site differentiate the firm from it’s competitors?

• very well 10 pts
• pretty well 5 pts
• not well 0 pts

points ____
 
How easy is it to find contact information?

• very easy 10 pts
• pretty easy 5 pts
• difficult 0 pts

points ____
 
Functionality
 
How easy was it to search and find information?

• very easy 10 pts
• pretty easy 5 pts
• difficult 0 pts

points ____
 
How long does it take to download a page?

• less than 10 sec. 10 pts
• between 10 + 20 sec. 5 pts
• more than 20 sec. 0 pts

points ____

Were there any errors, message alerts or requests to download
plug-ins when viewing a page?

• no 10 pts
• yes 0 pts

points ____
 
How well did each page work on different browsers [e.g. Netscape 4.7/6/7 and Internet Explorer 4/5/6/7 on Windows 95/98/2000/XP and Mac OS 9/10]?

• very well 10 pts
• pretty well 5 pts
• not well 0 pts

points ____
Total Points________
[out of a possible 100]

TEST #2
[To be filled out by someone from within your firm]
How well has the site been optimized to increase search engine rankings?

• very well 10 pts
• pretty well 5 pts
• not well 0 pts

points ____

Are methods being effectively used to generate traffic to the site?

• yes 10 pts
• no 0 pts

points ____

Is a traffic analysis program being used to understand site activity such as
who is going to the site and what pages are most popular?

• yes 10 pts
• no 0 pts

points ____

Is the web site being used during a project to collaborate or communicate
with existing clients?

• yes 10 pts
• no 0 pts

points ____

How difficult is it to revise content on the site?

• very easy 10 pts
• pretty easy 5 pts
• difficult 0 pts

points ____

Total Points________
[out of a possible 50]