Harry Bartlett, Principal at Bartlett Interactive, recently gave seminars focused on practical solutions for developing web 2.0 intiatives including the use of social media (Facebook, LinkedIn), e-mail marketing and SEO. See the events below:

1. Tuning Web 2.0: Practical Solutions for Internet Marketing
National Guild: North East Chapter and Workshop - Springfield, MA

                      
                                          National Guild Seminar
                     Left to Right: Harry Bartlett, Kate Yoder, Eric Bachrach

2. Investing in a Website: How the Internet Can Grow Your Business
Concord Chamber of Commerce Business Lunch Seminar - Concord, MA
 
The goal of the seminars was to emphasize how to prioritize initiatives, use low cost methods and gauge results as online marketing options continue to increase.
 
Highlighted Statistics:

• E-mail provides the highest return on investment of the following marketing programs:

               House e-mail marketing: 25%
               Search Engine Optimization: 18%
               Paid Search: 16%
               Public Relations: 12%
               Direct Mail: 12%
               Print Advertising: 4%
               Online Ads (banners etc.): 3%
                                           -MarketingSherpa Search Benchmark Guide 2008
 

• Outbound vs. Inbound Cost Per Lead

              Outbound (trade shows, direct mail, print ads, TV/radio ads): $255/lead
              Inbound (SEO, blogging, social media, RSS,  public relations): $45/lead
                                                                                             -Hubspot
 

• “There was an estimated 276% increase in Facebook users ages 35-54
  during the last six months of 2008, bringing their total to almost 7
  million users."

                                                                                            - New York Times