Check out this short video about Bartlett Interactive including what we focus on and a few examples of work we have done.

UTEC (United Teen Equality Center), a non-profit in Lowell MA, drew a large audience for their inspiring hour long program of spoken word poetry, break dancing, incredible stories from Lowell teenagers and the people who run the organization.
 
                               
 
The ICA galleries for the Shephard Fairey exhibit were also open during the event. Fairey's work combines powerful imagery, messaging and branding.

To share the inspirational messages of UTEC, Bartlett is in the process of developing a new web site and online community for the organization.

See photos taken at the UTEC Shephard Fairey event at the ICA in Boston.
 

Harry Bartlett, Principal at Bartlett Interactive, recently gave seminars focused on practical solutions for developing web 2.0 intiatives including the use of social media (Facebook, LinkedIn), e-mail marketing and SEO. See the events below:

1. Tuning Web 2.0: Practical Solutions for Internet Marketing
National Guild: North East Chapter and Workshop - Springfield, MA

                      
                                          National Guild Seminar
                     Left to Right: Harry Bartlett, Kate Yoder, Eric Bachrach

2. Investing in a Website: How the Internet Can Grow Your Business
Concord Chamber of Commerce Business Lunch Seminar - Concord, MA
 
The goal of the seminars was to emphasize how to prioritize initiatives, use low cost methods and gauge results as online marketing options continue to increase.
 
Highlighted Statistics:

• E-mail provides the highest return on investment of the following marketing programs:

               House e-mail marketing: 25%
               Search Engine Optimization: 18%
               Paid Search: 16%
               Public Relations: 12%
               Direct Mail: 12%
               Print Advertising: 4%
               Online Ads (banners etc.): 3%
                                           -MarketingSherpa Search Benchmark Guide 2008
 

• Outbound vs. Inbound Cost Per Lead

              Outbound (trade shows, direct mail, print ads, TV/radio ads): $255/lead
              Inbound (SEO, blogging, social media, RSS,  public relations): $45/lead
                                                                                             -Hubspot
 

• “There was an estimated 276% increase in Facebook users ages 35-54
  during the last six months of 2008, bringing their total to almost 7
  million users."

                                                                                            - New York Times
 

Last night we hosted the Concord Chamber of Commerce’s monthly business after hours event. It was a great chance to show off our new studio and to network with other local business people.

After some great conversations, which inevitably ended up in the finer points of search marketing and web trends, we all gave our elevator speeches to the crowd. One of our clients, Shelley Amster from Apelles Partners attended as well as Peter Bagley from The Marketing Dept. I learned about Paul Jensen’s Jaegerbakkens (a dog breed of small munsterlanders) and that he has no problem with website traffic since he is the only breeder in North America (a marketing coup of which we’re all jealous!).

Lots of others attended, too numerous to mention, but we’d like to thank everyone who made the event a success.

Check out some more photos from the event

To kick off the holiday season, Debra and I went to the Ad Club’s holiday party at the Fairmont in Copley Plaza. We met some interesting people, had some great food, listened to some music from the Bodega Girls and of course, enjoyed a few cocktails. Check out pictures of the event by photographer Michael Blanchard here.

A week later was our company holiday party. We decided to have it at the office here on Comm Ave  so we could have a more social atmosphere and play some games. The evening started off with some socializing, cocktails and hors d'oeuvres followed by pizza and rock band. Definitely a fun ending to 2008! Here’s a picture of Fletcher rockin’ out.

Company Blog launched to inspire businesses to grow-- with the Internet as a guide.

We have launched our first official Blog called ‘Grow’. It is designed as a knowledge base for the online community. The name signifies what we seek to help our clients and others do.

"We're hoping our blog will help bridge the gap between what we know and what our clients would like to know. We probably sift through about 20 e-mail newsletters, webinars, case studies and other info about web design/development, Internet marketing and branding every day. Having a forum/knowledge base to house this info will hopefully help our clients grow", said Harry Bartlett, Principal at Bartlett Communications.

The Blog was created using an open source content management platform, Drupal. Topics will include Web Design, Web Development, Internet Marketing, Branding, e-Commerce, and others within interactive corporate communications.

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